Basic Brief – Sales & Service area for Cakes & related food items with a small seating space keeping in mind the brand values that it offers.
Concept & Design:
Kookie Jar is an iconic baking landmark that delivers unmatched deliciousness to customers in India and abroad, as consistently as it did 30 years ago! Keeping this in mind, the interior design of its store at Ras Behari Avenue draws on the nostalgia of grandmother’s cakes and bread, integrated with the combination of a modern metropolitan vibe with a minimalistic aesthetic.
The visual identity was completely conceptualised across all elements of the brand, including interiors, graphics and packaging, which merge together to create one holistic experience of the brand. The earthy tones derived from baked bread which cover the outside of the packaging are complemented by a selection of contrasting colours on the inside.
An open ceiling concept gives more height to the spaces. The ceiling is kept dark to minimise attention. The other areas are also deliberately kept dark in terms of lighting to bring in focus to the products.